Home Business

Creating Killer Keyphrases

Part One: Keyphrases Capture Customers

One of the most essential keys to successfully attracting visitors to your website is the words that you choose when promoting it.  Whether it involves your website content, the copy you write, online advertising or Google AdWords, it is the words that connect you and your website to its visitors.

In terms of Search Engine Optimization, the correct choice of words is known as Key Word selection.  The right KeyWords can make all the difference as to whether you gain a good position on Google and whether anyone visits your website.

Search Engine Optimizers disagree over how to choose the right density of keywords and which precise words to use.  However, it is advised that the keyword density does not exceed 18% or drop below 2%.  When a phrase is used too much, the Search Engines register this as spamming and drop their connection to your website.

If you are company offering budget flights to Glasgow optimizing using single words such as ‘flights’, ‘cheap’ and ‘Glasgow’ is not effective as the words are used by everyone and so do not distinguish you from the million other flight/cheap/Glasgow-based websites. 

• Adding FLIGHTS as a Keyword will put you in competition with 150 Million other results on Google.


• Even Adding ‘Cheap Flights’ only reduces the competition to 30 Million.

You will not gain the Number 1 Google position with single or even two words.  But combinations of words strategically used together are work effectively.

Recently SEO experts have discovered that it is not Key Words that make the difference, but actually Keyphrases.  A Key Phrase is a combination of words that helps to uniquely link your website to the visitor’s search engine entry. Rather than using the above single keywords or generic two-word phrases, you should connect them into killer keyphrases.  ‘Cheap Flights Glasgow’ is a phrase more likely to attract your kind of customer.  This reduces the competition on a single Key phrase to 230,000.  That’s quite a drastic reduction from 150 million!

Part Two: How to Choose Killer Keyphrases

In Part One of this series, we looked at why Keyphrases are more effective than simply using generic keywords.  But HOW should you choose killer keyphrases that really work for your website?

To create killer key phrases, you need to start with the potential customer.  Think of your customer as someone who uses a variety of potential keyphrases to find what they want.  They use these keyphrases to find products and services using Google and other websites.

The customer starts with a problem.  Imagine, the problem is: How do I buy a sports car without spending too much money? Your business provides the solution but bringing the customer to your business requires you to think like the potential customer.

Your starting point should be that the customer uses different phrase from those of the seller.  You might sell ‘reconditioned sports automobiles’ but the user is much more likely to search for ‘Used Porsche’ or ‘Second Hand Ferrari’.  Learn to think like your customer.

So we choose the best phrases that a customer is most likely to type into Google when trying to find a solution to their problem and NOT the words, terms and phrases that you use in the business.  The real trick is to use their own words to draw them in.

If you are Transport company and you specialise in coordinating transport between the UK and Netherlands, simply choosing ‘Transport Company is not going to help. 

First, you customer is unlikely to look for your services by typing this phrase.  Second, you will become buried amongst the other Transport Companies on the Search Engines.  Transport Companies registers 15 million results on Google. If you use an SEO expert, you will get more traffic but any visitor who doesn’t want a transport company specializing in UK-Netherlands transport will not stay around to read your website content. 

The more specific you can be the better.  If you choose key phrases such as ‘UK Netherlands Transport’, ‘UK Holland Shipping’, ‘Haulage England Holland’, ‘Truck Transport Holland’, ‘Lorry Transport UK Netherlands’ you are much more likely to get queries from the right type of customer.  Vary the keywords that you use in your Keyphrases to reflect all of the potential variations that a potential customer searching for a business of your type might use.  Adding your areas of business will make you even easier to find.

Creating Killer Keyphrases requires 3 easy steps.  

STEP 1:  See your business as the solution to a problem.

STEP 2:  Use specific Keyphrases that your potential customer would use when

    searching for their solution.  Add your business areas to capture customers who

    are looking for local businesses.

STEP 3:  Experiment with a variety of Keyphrases until your traffic increases.

Write killer keyphrases by looking to your client/customer’s needs. Producing specific keywords that when strung together form powerful phrases that reduce a customer’s search down to you.

To obtain greater Search Engine positioning, gain increased visitor traffic and create killer keyphrases,  contact Nikki at Nikki@NikkiPilkington.com.

Internet marketing expert Nikki Pilkington is owner of NikkiPilkington.com, an internet marketing and search engine optimisation company based in the UK, offering higher google listings, SEO, website traffic generation, Adwords management, email marketing and more.

www.nikkipilkington.com

Article Source: ArticlesBase.com - Creating Killer Keyphrases